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Nintendo Strategy to Avoid Scalping for the Switch Successor


Nintendo Strategy to Avoid Scalping for the Switch Successor

In a recent Q&A session at a shareholder meeting, Nintendo officials addressed worries about the possible resale and scalping of their future system. Following up on last year's vow to address this issue, Nintendo President Shuntaro Furukawa laid out the company's core strategy: build enough units to fulfill consumer demand.


Furukawa highlighted that the key to combating scalping is to ensure that players may buy the console at full retail price rather than through resellers. "Our main countermeasure against resale is to produce sufficient quantities to meet customer demand," Furukawa told analysts.


Furukawa also stated that Nintendo is investigating further steps suited to different geographical situations to further reduce scalping.


He also addressed the semiconductor scarcity, which has previously slowed hardware manufacturing in a variety of sectors, including Nintendo. "Last year and the year before, we were unable to produce sufficient quantities of Nintendo Switch hardware due to a shortage of semiconductor components, but this situation has now been resolved," Furukawa told me. He assured shareholders that the present component supply is stable and will not affect the manufacture of the Switch successor.


Nintendo said in May that the debut of their next console is planned for this fiscal year, implying that the successor to the Switch would be unveiled by the end of March 2025 at the latest.

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