In an outrageous bid to honour Call of Duty: Modern Warfare 3 early access period Xbox showed out a full-screen promotional advertisement to its North American user base on a Thursday that took up the entire screen of the console. One of Microsoft's biggest game franchise, Call of Duty is highlighted with this marketing campaign.
An savvy social media user captured the full-screen advertising highlighting its prominence as it greets customers when their consoles power up. The advertisement encourages players to take advantage of this attractive opportunity by purchasing Modern Warfare 3's premium version.
This is not the first time Xbox has used this strategy; in recent weeks, full-screen ads for other popular games like Starfield and Forza Motorsport have appeared.
Still, the Call of Duty commercial sticks out because it features one of Microsoft's biggest video game franchises. This campaign presents a special chance to increase its visibility among the gaming community.
It is noteworthy that these pop-up advertisements seem to be brief, enabling consumers to simply dismiss them and get on with their play.
The campaign for Modern Warfare 3 launched today in early access, providing an enticing tease of what's to come ending the wait for die-hard fans of the series. On November 10, the entire game including the eagerly anticipated multiplayer mode will be released.
The highly anticipated Modern Warfare 2 is directly followed by Modern Warfare 3. Leading this installment's development is Sledgehammer, working in tandem with Infinity Ward; Treyarch takes charge of the exciting Zombies mode.
After a difficult year of legal challenges to close the deal, Microsoft successfully completed its historic $69 billion acquisition of Activision Blizzard last month, marking a landmark milestone in the gaming industry.
Microsoft and PlayStation signed a legally binding deal earlier this year to guarantee Call of Duty's continuous availability on PlayStation, allaying fears within the gaming community. Phil Spencer, the CEO of Xbox confirmed the company's commitment to "100% parity" for Call of Duty across all platforms.
Microsoft's chief of gaming said, "I want Call of Duty players on PlayStation and, in the future, Nintendo, to feel 100% a part of the community," during an interview on the official Xbox podcast. I don't want you to feel as though you're losing out on any content, skins, or timing because that's not the intention."
Although he acknowledged that there may be some performance variances based on resolution and framerate, he stressed that the goal is to retain as much parity across all platforms and assured players that their choice of platform will not prevent them from enjoying important or experiences.
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