According to a recent Wall Street Journal report, Netflix is aggressively exploring the possibility of adding in-game ads into its growing gaming platform. Senior Netflix executives have held discussions about possible ad inclusion, with a focus on users who are currently subjected to ads as part of their membership. This mostly affects customers using the more affordable ad-supported subscription plans.
According to the article, Netflix may change its approach to gaming in the future by charging more for premium titles instead of included them in the basic membership package as is the case now.
Having entered the gaming space formally in 2021, Netflix is expected to have approximately 90 games available by the end of the year, including much awaited titles like Grand Theft Auto Trilogy: The Definitive Edition, which is set to arrive on Thursday, and Football Manager 24 Mobile.
Ninety more games are under development right now, according to Netflix. Notable games like Braid: Anniversary Edition, Hades, Monument Valley 1 & 2, and Paper Trail are on the horizon.
Notably, Netflix took a big step towards increasing its gaming accessibility the year before when it started a trial in the US, UK, and Canada to allow games to be played on computers and tv.
Mike Verdu, Vice President of Games at Netflix highlighted the company's dedication to gaming in a statement: "We'll have 86 games available by the end of the year; all of them are free with every Netflix membership, free of ads, and free of in-app purchases." And we haven't even begun with nearly 90 additional games in development." With a variety of interesting games to offer its customers, it is clear that the streaming giant is ready to take gaming to new heights.
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