Halo and Destiny developer become a part of PlayStation Family.
Another deal is happening in video game industry. Sony will acquire Halo and Destiny developer Bungie in a deal valued at $3.6 Billion. Bungie will remain an "independent subsidiary", said by President & CEO, Sony Interactive Entertainment Jin Ryan on PlayStation Blog.
We already know that Bungie is creator of Legendary Video Game Halo, and will remain a independent studio "to self-publish and reach players wherever they choose to play" said by Sony. Currently, the studio is working on maintaining Destiny 2, and working on new IP.
"In SIE, we have found a partner who unconditionally supports us in all we are and who wants to accelerate our vision to create generation-spanning entertainment, all while preserving the creative independence that beats in Bungie’s heart,” Parsons writes. “Like us, SIE believes that game worlds are only the beginning of what our IPs can become. Together, we share a dream of creating and fostering iconic franchises that unite friends around the world, families across generations, and fans across multiple platforms and entertainment mediums.”
According to the PlayStation Blog, PlayStation Studios will also gain access to Bungie's proprietary tools which can be used for PlayStation Studios teams.
Head of PlayStation Studios Hermen Hulst said of the deal, "I'm absolutely thrilled to welcome Bungie to the PlayStation family!" Hulst added: "Bungie create community-driven games with outstanding technology that are enormous fun to play, and I know that everyone at PlayStation Studios will be excited about what we can share and learn together."
Pete Parsons, CEO of Bungie also spoke about how Bungie wants to expand beyond games and become a "global multimedia entertainment company," though Bungie has not announced any non-game projects.
The acquisition is become trend in Video game industry, In last year, Sony acquired six gaming companies in 2021, and recently Microsoft Xbox buy to "Call of Duty" maker Activision Blizzard nearly valued at $70 Billion. In recent report Video Game Industry is now estimated to be worth $178.73 Billion in 2021, which is an accretion of 14.4% from 2020. Recent forecasts are estimating the video gaming industry to be worth $268 Billion by 2025.